January 19, 2018 | Selling
Luxury homes don’t just deserve customized marketing strategies – they demand it. If you’ve looked into selling, you know that luxury homes tend to sit on the market for longer than average homes due to the smaller market and higher-end pricing. To accelerate your sale and get you the best results, strategic marketing advice is key.
To make sure your property is positioned for success, take into consideration these 5 marketing tips for selling luxury homes:
Understand The Market
Education is the foundation of every smart decision, which means understanding Toronto’s real estate market should be your top priority when you are thinking about selling a high-end home. To help, we have already done the research for you and have compiled the latest information into a monthly report that you can request here.
Embrace Digital…
Are you using the most cutting-edge technology to showcase your property? In 2018, there’s no reason not to. Your home may be beautiful, but low-resolution photography or video won’t showcase it properly. Our team ensures that your home is marketed with high-quality photography, videography, and aerial drone footage that grabs the attention of buyers.
Your home should be easily found online to capture as many qualified buyers as possible. We make sure they see your home by advertising it on the RE/MAX website, our website, the MLS, and its own single-property website.
But Don’t Exclude Traditional Media
Never underestimate the power of print marketing material. The high-quality flyers and targeted ‘Just Listed’ postcards that our team sends out can be the difference between a drawn-out sale or a fast sale.
Niche marketing materials matter. When you sell with our team, your listing can be published in The RE/MAX Collection Magazine, a luxury property magazine that is internationally distributed to 25,000 buyers and buyer agents, and is also available online.
Ensure Proactivity
Know that your ideal luxury buyer could be next door, or across the world. Taking a proactive approach to finding them should include everything from door-knocking and hosting cocktail parties to sharing your listing with an international network of luxury agents and a worldwide database of qualified home buyers. Our team will, of course, do all of this and more.
Work With Certified Experts
Make sure your agent is qualified to sell luxury real estate. As Certified Luxury Home Marketing Specialists, we have undergone the proper training, possess the right skills, and have built a strategic network that showcases and sells your property with the utmost success. Our sole focus is on luxury real estate; it’s all we do, which means we know how to do it right.
Want to receive a customized marketing strategy for your property? Call us at 416-487-5131 or email us at max@taycapproperties.com for more tips for selling luxury homes.